ABOUT US

 

Nirwaana, a word that means pure bliss isn’t just our name; it’s our philosophy. We aim to capture perfection, creativity, and soulfulness in every piece of handmade silver jewelry we create, outlining a reflection of who you are.

The Journey of Our Handmade Silver Jewelry

Our story began in 2016, when our founder, Priyanka, decided to step away from a two-decade-long career in the competitive world of global fashion. With a degree in International Marketing from Delhi School of Economics and years spent leading sourcing for some of the renowned global apparel brands, she figured she’d seen it all - until something completely unexpected caught her eye.

But while wandering through lively markets and little artisan workshops across Asia and Europe, something just stuck with her—the sparkle of real gemstones, the stories behind fading crafts, and the kind of heart you only find in ethical handmade silver jewelry.

That spark turned into Nirwaana, a space where her passion, purpose, and creativity finally got to breathe.

What Makes Nirwaana... Nirwaana

You might think that we’re just another online designer jewelry label, but wait! We’re a little more personal than that. We’re deeply intentional in everything we do:

  • Only Recycled Silver - Because we believe looking good shouldn’t cost the Earth.
  • Only Real Gemstones - No shortcuts here. No glass, no plastic—just authentic, natural gemstones, handpicked with care and intention.
  • Certified Authenticity - Transparency matters to us, and we’re happy to show the proof.
  • Designs with Soul - Each collection starts with a story, sparked by culture or stirred by emotion.
  • Gold That Lasts - Our gold-plated styles use micron plating with internationally recognized methods for long-lasting shine.
  • Timeless Yet Modern - Though our designs are modern, they’ll never go out of style.
  • Limited Edition, Always Special - Once a design has told its story, we retire it, making each piece rare and personal.

So when you wear Nirwaana, it’s truly yours.

Our Philosophy

At Nirwaana, we believe the jewelry you wear should tell a story, hold a memory, or simply reflect who you are. Just as much as we care about design, we care about fairness—to the artisans who pour their hearts into each piece and to you. What you get is simple and honest pricing.

Our artisans, many of whom work alongside their families in Indian cities and villages, aren’t just craftspeople; they’re keepers of age-old techniques passed down through generations. And we’re proud to be a small part of keeping that legacy alive.

We’re proud to stand among the few brands creating ethical silver jewelry that’s both meaningful and mindful. The heart of Nirwaana lies in a few simple but powerful beliefs:

  • Being authentic, always. We design with purpose, not to chase what’s trending.
  • Leaving a legacy through pieces that are timeless and meant to be treasured for years.
  • Empowering self-expression, because how you wear your jewelry should feel like who you are.
  • Staying ethical and sustainable, from sourcing stones to respecting every person who brings our designs to life.

Rooted in culture, made for today - traditional techniques with a modern soul.

Your Story, Your Way

At Nirwaana, we love bringing your ideas to life, provided they are truly your own. We welcome custom premium jewelry design requests, as long as the concept is original and not a replica of any luxury brand.

Custom designs are available exclusively in 18-carat gold or higher. If you have a unique design in mind, we’re here to help transform it into a timeless piece of customized handmade jewelry that’s entirely yours.

Staying True As We Grow

As Nirwaana expands, we’re careful not to lose what made it special in the first place. From imagining each design to selecting the finest materials to choosing the right hands to craft every piece, we stay involved at every step.

Everything still happens the way it did on day one: thoughtfully, intentionally, and with love. Growth hasn’t changed our vision, it has only strengthened our commitment to it.

Across Borders, Across Hearts

From India to Australia, the UAE to the U.S., Nirwaana has found its way into the lives and hearts of people all over the world. And honestly, that’s been the most rewarding part of our journey.

We’re excited to keep growing, designing for and with boutique brands across the globe, creating meaningful pieces of designer jewelry online for our beautiful clients.

Lifetime Buyback Guarantee

We understand the trust it takes to invest in luxury silver jewelry. That’s why we offer a lifetime buyback guarantee, but only if there’s ever a discrepancy in the purity of the silver or the authenticity of the gemstones.

We don’t expect that to happen, we’re confident in the quality of our materials and the craftsmanship behind every piece. It’s our way of ensuring your complete peace of mind.

Care That Goes Beyond Purchase

Our relationship doesn’t end when your jewelry reaches you. If you ever need a small tweak, repair, or help caring for your piece, we’re always here.

Our after-sales service is all about keeping your Nirwaana jewelry looking stunning for years to come. Get more information about our after-sales services from here.

Nirwaana is our world of meaningful design and thoughtful details. We’re so glad you’re here.

Welcome to Nirwaana.